Our Story
Guiding America
with safer roads.
Purpose
Safer Roads Through Quality Service.
Vision
Guiding America With Safer Roads.
Values
Safety. Integrity. Teamwork.
Our values explained
Safety
Everyone Gets Home Safe
Our first core value is safety. Safety isn't just a priority, strategy or goal at Road Safety Services; those things can change over time. Our values don't change, and neither will our commitment to safety. Our ultimate goal is zero injuries and a focus on preventable safety practices.
Integrity
Honor Every Commitment
At Road Safety Services we honor our commitments to our customers, employees, and shareholders. We conduct business with unwavering high standards of honesty, trust, professionalism, and ethical behavior. We communicate openly and frequently, sharing what we know when we know it.
Teamwork
One Cohesive Team
We work as one cohesive team from the smallest business unit to the organization as a whole. We identify, develop, and retain leaders who continually raise the bar, provide direction, remove barriers, and empower people to successfully accomplish goals. We maintain a caring and supportive work environment that fosters sharing ideas, skills, and resources.
About RSS
About Road Safety Services
Road Safety Services ("RSS") is a scaled, market-leading provider of pavement marking, traffic control, and related roadway safety services, with a broad footprint spanning roughly half of the United States.
Since 2017, RSS has executed a dual-track growth strategy combining consistent organic expansion with a disciplined acquisition and integration model. Organic growth has been driven by expanded service offerings, customer penetration, and greenfield development, while acquisitions have been executed with a clear focus on strategic fit, operational improvement, and post-close value creation.
RSS operates a regionalized model that empowers local leadership while maintaining centralized discipline around safety, financial performance, and operational best practices. While we continue to go to market under established local brands, the business operates as one integrated platform behind the scenes, enabling:
- Scalable systems, processes, and operational best practices
- Shared procurement and equipment strategies
- Centralized safety and operational standards
- Cross-market resource deployment and best practice transfer
This structure preserves the customer intimacy and agility of local operators while leveraging the scale, infrastructure, and capabilities of a national platform.
Our model is designed to drive sustained organic growth, margin expansion, and successful integration of acquisitions, positioning RSS as a differentiated and scalable platform within the roadway safety sector.
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